The BMW 1 Series is a compact premium hatchback produced by the German manufacturer BMW. Introduced in 2004, it serves as the entry-level model in BMW’s passenger car lineup. The 1 Series is designed to combine compact dimensions with the brand’s emphasis on driving dynamics, build quality, and advanced technology.
The model is typically offered as a five-door hatchback and seats five passengers. Earlier generations featured a rear-wheel-drive layout, distinguishing it within the compact segment, while more recent versions use a front-wheel-drive-based platform to improve interior space efficiency. A range of gasoline and diesel engines has been available, including high-performance variants under the BMW M performance line.
The BMW 1 Series incorporates modern infotainment systems, digital displays, and driver-assistance features. It is positioned for drivers seeking a compact vehicle that blends everyday practicality with sporty handling and premium refinement.